Getting enquiries is great. But what really grows your business?
👉 Converting those enquiries into paying projects.
Here’s a simple yet highly effective 5-step process to turn leads into loyal clients — used by top-performing interior designers across India.
✅ Step 1: Respond Quickly — First Impression Matters
The faster you respond to a lead, the more serious and trustworthy you appear.
📞 Aim to call within 5–15 minutes of receiving the enquiry.
This shows professionalism and keeps the client from contacting your competitors. A delayed response = lost opportunity.
What to say:
“Hi, I saw your enquiry about your home’s interiors in [City]. I’d love to understand your vision and help you bring it to life. Can we talk for 5 minutes?”
✅ Step 2: Build Trust, Not Just Give a Quote
Don’t rush to price. Instead, ask thoughtful questions to understand their needs:
- What kind of space is it? (Flat, bungalow, commercial)
- What’s your timeline and budget?
- Have you worked with an interior designer before?
Once they feel heard, they’re more open to working with you.
✅ Step 3: Schedule a Meeting or Site Visit
Conversations don’t close deals. Meetings do.
Whether it’s an in-person site visit or Zoom consultation, your goal should always be to book a meeting.
💡 Say this:
“Let’s meet at your site or on a quick video call. It’ll help me understand your space and suggest practical ideas.”
This step alone can double your conversion rate.
✅ Step 4: Follow Up Smartly
Most clients need 2–3 follow-ups before making a decision. Stay consistent, not desperate.
Follow-up timeline:
- Day 2 – Share portfolio or previous similar projects
- Day 4 – Address objections or doubts
- Day 7 – Gentle nudge with an offer or timeline
Pro Tip: Use WhatsApp voice notes, testimonials, or before-after images for better impact.
✅ Step 5: Offer Value, Not Just Discounts
Instead of undercutting on price, highlight:
- Your unique design approach
- Experience with similar homes/projects
- Timelines, support, and end-to-end service
💬 Example:
“We don’t just design for aesthetics, we plan for functionality, family lifestyle, and future expansion — without compromising quality.”